Information Marketing
Information marketing is, in my opinion, one of the best, most exciting, most profitable businesses you can run. An information marketing business sells products (books, courses, booklets, manuals, DVD’s, CD’s, seminars, workshops, coaching, etc.) to a specific niche market
(i.e. opportunity seekers, gardeners, business owners, hobbyists, etc.).
There are many, many benefits to running an information marketing company.
First are the high profit margins of information products. Most info-marketers mark-up their products 8 to 10 times. If a book and 6 audio CD’s cost $30 to print and duplicate, the marketer will normally sell it for $250 to $300. Because people value the INFORMATION inside an info-product and not the value of how it’s delivered, it’s easy to sell low-cost info-products for very high dollar amounts. And if you deliver high-quality information, your customer won’t argue with the fact that the info-product was relatively cheap to produce. Another benefit is the fact that information is easy to ship. It’s easy to box and mail, around the country or around the world. Online, it’s even easier. You can create and sell an info- product that the customer downloads directly from your website so there’s no printing or shipping costs for you.
The information marketing is huge – and growing by leaps and bounds. We’re in the middle of the information age – and people are willing to spend big bucks for the right information.
