How to beat your PPC competitors
Here’s how most people submit to the pay per click (PPC) search engines
- Write a compelling entry
- Decide the size of the bid and submit
- Wait for approval
- Check out their entry, HOPING it stands out amongst the others
But there’s no need to hope !
Try instead this idea
- Do a search for your keyword at the PPC and copy the page of results to an HTML file on your PC.
- Modify that file inserting your entry so that you can see in advance exactly how it will appear amongst all the others.
- Now you can experiment with all variations of title, description, length, ranking position (bid value) until you are convinced that it is YOUR entry which will catch the eye.
